The Role

As Digital Media Manager, you will play a pivotal role in shaping the digital presence of Northline Digital's portfolio across the Nigerian market. You will oversee digital strategy, execution, and management of media campaigns, ensuring alignment with brand goals and regulatory guidelines. Experience in the Digital Media market is essential for this role.

This position will also manage social media channels and influencer programs while working closely with internal teams and Nigeria print practitioners to support sales and marketing initiatives. The role is remote, with a preference for candidates based mainland Lagos, and you will report directly to the General Manager and collaborate with teams across departments.

Key Responsibilities

Social Media Strategy & Management:

• Develop and maintain the social voice for the company’s portfolio across all digital platforms in the Nigeria market, including Instagram, Facebook, and TikTok.

• Create and manage monthly content calendars that support brand initiatives, ensuring all content is on-brand and consistent with regional guidelines.

• Oversee social media content creation, scheduling, and performance analytics.

• Manage and grow social media engagement, focusing on the UK market, and adjust strategies based on performance data.

Digital Campaign Management:

• Lead the development and execution of digital media strategies across the Nigeria market, ensuring consistency with global brand messaging.

• Implement and manage digital activations at major NIgeria venues, coordinating efforts to enhance brand visibility and audience engagement.

• Support paid social and digital campaigns, providing analysis and recommendations to optimise performance.

• Develop social media organic benchmarks and produce monthly custom reports to track performance, KPIs, and ROI.

Influencer Program & Event Support:

• Manage influencer programs, including outreach, relationship building, and strategy, to increase brand awareness and engagement.

• Collaborate on the execution of digital and social initiatives tied to UK-based events and activations, ensuring seamless integration with larger brand objectives.

Education & Experience

• Bachelor’s degree.

• 3-5 years of related experience in digital marketing/media management, preferably within the Digital Media/Print Industry

• Experience working in the Nigeria market with a deep understanding of its digital landscape a

• Expertise in social media management (Instagram, Facebook, TikTok) and influencer marketing strategies.

Technical Skills

• Proficiency with Microsoft Office Suite a design tool of choice.

• Experience with tools such as Hubspot, Sprout Social, Instagram Insights, SOV Tracking, and Google Analytics is highly preferred.

Personal Attributes

• Excellent interpersonal and communication skills, with the ability to collaborate effectively across teams and with external partners.

• Strong analytical skills with the ability to make data-driven decisions and optimise digital strategies.

• A strong attention to detail, able to manage multiple projects and deadlines simultaneously.

• Self-motivated, with the ability to work independently and with minimal supervision.

• Willingness to embrace change, adopt new approaches, and take on new challenges as they arise.