Designing My God Thinks for Amazon KDP was an experience that tested our creativity, patience, and problem-solving skills. Over the course of four intense months, we navigated the highs of inspiration and the lows of bottlenecks, learning valuable lessons along the way.

When the client approached Northline Digital with the vision for My God Thinks, we were immediately drawn to the project. It was a Christian book filled with deep reflections and profound insights, and we knew that the design had to match its soul-stirring content.

Our team brainstormed typography, layout styles, and cover concepts that would align with the book’s tone—modern yet timeless, simple yet powerful. After a week of creative exploration, we pitched three distinct design directions. The client was thrilled! They loved the direction we were taking and assigned a point person from their team to coordinate feedback and approvals.

The excitement started fading as we encountered our first major roadblock. The client’s nominated staff member, who was supposed to streamline communication, turned out to be a bottleneck instead. Feedback that should have taken days dragged on for weeks.

We’d send a layout for approval—only to hear silence. When we followed up, we’d receive vague responses like, “I’ll check with the team and get back to you,” but the responses never came. This delayed the interior layout approval, which in turn affected the cover design and the final formatting for Amazon KDP.

The team morale dipped. Deadlines started slipping. The excitement turned into frustration.

Realizing that waiting wasn’t an option, we escalated communication—sending polite but firm reminders, offering scheduled calls instead of waiting for emails, and even drafting decision-making templates to speed things up.

Slowly, approvals trickled in. The cover design was finalized, featuring an elegant mix of serene blues, minimalist typography, and a subtle spiritual motif. The interior layout, formatted in Adobe InDesign, was structured for optimal readability on both print and digital formats.

By the end of the third month, we finally had all approvals in place. We celebrated—but there was still one final hurdle: uploading to Amazon KDP.